Great Reading

Losing My Virginity: How I’ve Survived, Had Fun, and Made a Fortune Doing Business My Way

by Sir Richard Branson

This autobiography is entertaining and educational and is the perfect Christmas read. We get an insight into one of the true mavericks of the business world. Richard Branson’s stories may shock you, while reminding you to take risks in your life and your business and never forget to enjoy the ride.

Shoptimism – Why the American Consumer Will Keep On Buying No Matter What

by Lee Eisenberg.

This book is 300 pages of insightful material on the impulses which drive people to shop. Some ideas are simple, yet others more complex. It differentiates men from women plus the young from the old. Each consumer category has its own triggers and this book details them all.

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